The summer 2026 season for Greece’s professional yacht charter market ended on a positive note, confirming yachting’s strength as one of the most important and high-value segments of Greek tourism, with a share of the international market exceeding 20%.
According to the latest data and indications gathered by the Hellenic Association of Marine Tourism, the market remained broadly stable in terms of charter numbers compared with 2025, while the total value of charters increased.
Overall charter market trends
In terms of total value, charter rates appear to have risen in 2026 compared with the previous year. However, performance varied across the different market segments.
The upper end of the market recorded a significant increase in demand, confirming the growing strength of the premium segment. The mid-market segment, by contrast, saw a marginal decline, while the lower end recorded a slight increase.
This divergence provides an important indication of the market’s overall direction, reflecting not only changes in charter volumes but also shifts in average charter value and the profile of demand.
Greece strengthens its position in the Mediterranean market
In a highly competitive environment, Greece appears to rank among the leading destinations in the international yacht charter market, competing with established and emerging destinations such as France, Italy, Spain, Croatia, Montenegro and Turkey.
The Greek market is performing strongly across the main vessel categories…
