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According to the company\u2019s statement, the agreements mark a new phase in the application of circular economy principles within the tourism sector, transforming coffee waste into high-value raw materials used in cosmetic care products. Alongside the new partnerships, Coffeeco has also expanded its board of directors.<\/p>\n
Under the agreements, Coffeeco\u2019s Auraskin cosmetic products will be introduced across all properties of Empiria Group and Blue Hotels & Resorts, offering guests an \u201cauthentic sustainable luxury experience\u201d that combines high-quality amenities with the knowledge that each product is derived from recycled coffee.<\/p>\n
At the same time, Attica Group is continuing for a second year to integrate Auraskin shower gels into its maritime routes, providing passengers with personal care products made from recycled coffee consumed on board, thereby reinforcing its environmental sustainability strategy.<\/p>\n
With Auraskin products already in use across hotel chains, Coffeeco Upcycle is not merely announcing a new direction but actively implementing it. \u201cEvery consumer using these products in a hotel or on a vessel contributes directly to a circular economy model that turns waste into real value,\u201d the company noted.<\/p>\n